Fragmented consumer experience
Client perceived a gap in the market for a fully integrated health and well-being solution for consumers. The client owned or had access to multiple capabilities to engage consumers but the experience was fragmented. They needed to rethink the way their solution worked.
We worked closely with the client’s innovation team to support their design of an integrated solution from the ground up. Our systematic approach started with the overall goal and moved through stakeholders and value propositions for each stakeholder, identification of levers of change and how their solution would interplay with the consumer, the healthcare system, and the environment (home, work, and public). The final deliverable included an operational model that was used to develop the IT requirements.
From idea to market
The end solution is considered an industry leading offering and is currently offered through employers and payers to several million consumers.