EHR and RCM technology
Bundling and pricing strategy for technology leader in EHR and RCM
A major EHR and RCM player adding new capabilities and modules to their products and concerned that they were not suitably monetizing the added capabilities. Challenged business model.
Developed and evaluated alternative business models
New business model branded and rolled out
Client saw very little customer churn while increasing price realization significantly and it was able to grow share in a difficult competitive environment.
Digital, Health IT, and Consumer