Hospital vendor evaluating RTLS systems for hospitals
Multibillion dollar diversified company looking to acquire a leading RTLS vendor to augment their portfolio of products sold to hospitals and GPOs. They needed a validation of the market size and an independent evaluation of the competitive standing of the target company.
Data driven market analysis
We combined data from multiple sources to generate quantitative insight into both the demand for the various use-cases being served by the target company and into their competitive position. Market analysis showed that the market was too fragmented and without the scale to shape the market this company, even with investment from our client, was not going to be well positioned relative to the competition.
Client reversed their decision to acquire
Based on our analysis the company decided to pull the plug on what would have been a $100M plus acquisition and chose to enter a strategic partnership instead.
Digital, Health IT, and Consumer