CASE STUDY

Medical device market assessment

A first in class device concept addressing a significant unmet need for a devastating disease

Early-stage medical device company believed that they had the potential for a sizable market. However, prior attempts to size the market had not gained credibility among investors and the board. They needed a firm that could deploy both clinical and business lenses to develop a robust view of the market opportunityost.

Clear definition of the market opportunity

Developed a sophisticated view of patient segments and use-cases based on academic papers, clinical guidelines, expert physician interviews, and epi data. Defined characteristics for appropriate analogs, identified analogs and developed adoption curves for each use-case. Customized our medical device market model and sized the opportunity. Provided presentation-ready slides for investors with detailed backup

Funding secured

Increased confidence in viability of commercial opportunity led to successful funding round

SECTOR

Medtech and Diagnostics

We use cookies
This website collects cookies to deliver better user experience and to analyze our website traffic and performance; we never collect any personal data or target you with ads.