CASE STUDY
Medical device market assessment
A first in class device concept addressing a significant unmet need for a devastating disease
Early-stage medical device company believed that they had the potential for a sizable market. However, prior attempts to size the market had not gained credibility among investors and the board. They needed a firm that could deploy both clinical and business lenses to develop a robust view of the market opportunityost.
Clear definition of the market opportunity
Developed a sophisticated view of patient segments and use-cases based on academic papers, clinical guidelines, expert physician interviews, and epi data. Defined characteristics for appropriate analogs, identified analogs and developed adoption curves for each use-case. Customized our medical device market model and sized the opportunity. Provided presentation-ready slides for investors with detailed backup
Funding secured
Increased confidence in viability of commercial opportunity led to successful funding round
SECTOR
Medtech and Diagnostics