Vendor to self-insured employers
Growth strategy for an early stage solution for self insured employers
Early stage company with an innovative provider network solution for self insured employers needed to decide whether to focus on growing within markets in which they already had a presence versus opening new markets.
Choice structuring and analysis
We conducted an initial workshop to detail the choices out and understand the underlying beliefs and assumptions. We then did an external evaluation of the conditions for each and developed a clear logic for how to decide which markets to focus on and how to sequence network development and sales to employers (a classic chicken-or-egg problem).
Company was able to prioritize appropriately and based on its market assets and momentum was acquired by a strategic with a complementary business.
Digital, Health IT, and Consumer