What does Socrates have to do with AI? And what’s the Spooky Mountain and why we need to conquer it to get to an AI enabled future?
- By Lilian Zhang, David Kaufmann, Jason Brauner, and Phil Berk
Introduction
It has become a truism in the pharmaceutical industry that new product performance is more often divergent from pre-launch forecasts than on target. In fact, less than 24% of major produ…