Post pandemic an innovative diagnostics platform company wanted to dramatically increase its market by targeting retail clinics for its point-of-care diagnostics platform
Systematic approach to selecting diagnostic scope
Situation
PoC testing growth challenge
Diagnostic company with a point of care platform solution had seen rapid growth during the pandemic
Leadership team wanted to explore a long-term strategy to drive testing volume to non-traditional sites of care such as urgent care and pharmacies
Needed to characterize the market opportunity and develop a sales presentation
Project
Quantify market and value prop.
Evaluated the role of testing within patient journeys in 3 disease areas representing distinct value propositions
Sized the opportunity for each disease area
Developed economic model to quantify the value proposition for potential partners
Mapped patient journey and quantified opportunity
Developed specific value proposition key customers
Outcome
Clear pathway to growth
Findings informed the client’s decisions on the portfolio of tests to prioritize for FDA approval
Client was able to use our financial model and presentation materials in discussions with their existing accounts and prospective customers
Client is currently working with a large pharmacy chain to expand their on-site test menu
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