Month: August 2012

We live in a society with too much data. In the field of market research, the deluge of data is cited as one of the top challenges leaders face as they search for actionable insights hidden in the data. Healthcare is no different. Information content increases with the amount of data that surrounds us, but so too does the noise. And, unfortunately, noise often overwhelms and obscures information as the volume of data grows. Add to that the operational issues we introduce in managing the flood of data, and we